Jeremiah Owyang interviews Tim Kopp the CMO of WebTrends, one of the top web analytics companies in the industry at the Internet Strategy Forum Summit in Portland in July 2007.
As the web evolves, so does measurement, and Tim shares how the web has become more interactive and is resulting in new types of measurement needed for the live web.
Tim also shares some information about an upcoming product called Score that will help to measure engagement.
